This is just a fancy way of saying find keywords you don’t rank for that get a high amount of monthly searches.
And then — you guessed it — try rank for them.
The quickest way to find keyword gaps is with this free content gap finder or with Ahrefs.
If you choose the latter, here’s a quick walkthrough:
Fire up the Ahrefs Content Gap tool and drop in the domains you want to compare:
Use Ahrefs Content Gap tool to find keywords to target
Use Ahrefs Content Gap tool to find keywords to target
Hit ‘show keywords’ and you’ll see any potential keyword gaps:
Keyword gaps in Ahrefs
Keyword gaps in Ahrefs
If you do this for your site and a few of your competitors, you’ll be able to see all the keywords they rank for, but you do not.
Based on your competitors, you’ll be able to prioritize the keyword gaps to go after and try and rank for.
39. Optimize Your Content With LSI (or Semantic) Keywords
LSI, which stands for “latent semantic indexing” (also sometimes referred to as semantic keywords) are words/phrases that sofa sets online india are related to your main keyword.
Since Google Hummingbird, the search engine has put more importance on understanding a topic fully. LSI keywords are a good way to help the search engine crawlers.
You can use a tool like LSI Graph to find them. Just drop in your main keyword and it will give you a list of terms related to your topic:
Examples of LSI keywords using LSI Graph
Examples of LSI /semantic keywords using LSI Graph
Try to add these to your articles and pages.
To be honest, if you are writing good content, you will be including semantic keywords anyway, but it’s worth keeping in mind.
40. Prevent and Remove Keyword Cannibalization
Keyword cannibalization is when two or more pages on your website are competing against themselves by trying to rank for the same term.
It’s actually quite common, especially with large sites with lots of pages. Here’s a pretty detailed article from Moz about it.
The lesson to learn here is: you want to avoid keyword cannibalization as it can confuse Google (it won’t know which page it should rank). Having two similar pages competing against one another is not helpful for driving traffic.
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